6th Annual Strategic Internal Communications - West Coast
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Wednesday, January 30 • 9:15am - 9:50am
Building a Communication Strategy to Unite a Distributed Workforce - Marathon Petroleum Company LP

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Marathon Petroleum Company LP’s (MPC’s) Terminal, Transport & Rail organization has more than 1,300 employees spread across 80 locations in 15 states. With a distributed workforce, it can be challenging enough to send a single message to everyone, let alone using communications to achieve employee engagement and organizational alignment. Effective communication starts with strategic planning and execution.

You will learn how to build a communication strategy to achieve alignment, encourage engagement and achieve business goals. Using MPC’s communication strategy as a framework, you’ll get a glimpse into the work that goes into building a strategy and the steps required for a successful rollout, including how to:
  • Use research to define scope and objectives
  • Leverage existing channels to spread targeted messages
  • Build a content calendar and communication methodology
  • Gain leadership buy-in and early approval
  • Build a feedback loop and track progress using a dashboard

Brandon Daniels, Internal Communications Strategist, Terminal, Transport & Rail
Marathon Petroleum Company LP​​​

avatar for Brandon Daniels

Brandon Daniels

Internal Communications Strategist, Terminal, Transport, and Rail, Marathon Petroleum
Brandon Daniels is an internal communications strategist at Marathon Petroleum Corporation (MPC), a Fortune 41 company and the nation’s second-largest transportation fuels refiner. Daniels began his as a video producer and editor at Ardent Productions. He joined Marathon Petroleum... Read More →

Wednesday January 30, 2019 9:15am - 9:50am
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