Learn how the American Cancer Society is empowering staff and volunteers with the critical information at their fingertips to fight for a world without cancer. You will get the inside scoop on how the American Cancer Society created the ACS2Go app and made the shift from long-form content to snack-sized content that employees can consume on the go through this mobile-first platform.
Discover how you can engage your employees using a mobile app, including how to:
- Create a content calendar and channel mix to deliver real-time targeted information
- Make critical resources easily accessible to staff on the move to deliver results
- Get C-suite buy-in and use the app to strengthen the connection between your workforce and leadership
- Drive revenue and earn media value through one-touch social media sharing
JoEllen Saeli-Lane,
Vice President of Organizational CommunicationsAmerican Cancer Society
