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Thursday, January 31 • 9:45am - 10:20am
Creative Communication Strategies to Reach Your Deskless Workforce - Taylor Morrison + Polite Mail

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Trying to reach a workforce scattered across the country, your communications must be more creative than an all-employee email broadcast. Learn how Taylor Morrison, a nationwide homebuilding company, uses a creative strategy to effectively communicate with their workforce of over 1,800, many of whom are non-desk employees.

Discover how to use an innovative strategy to enhance communications to your deskless workforce, including how to:
  • Align communications between headquarters employees and non-desk employees using targeted emails
  • Enhance your mobile communication strategy: Why crafting messages for mobile is so important
  • Use video to boost clickthrough rates and readership
  • Reach ideal message length- to boost attention and readership, keeping messages brief
  • Use the right “from” box and segmentation can boost readership through open rates

Jaclyn Rygg, Senior Manager, Corporate Communications 
Taylor Morrison 

Melissa Katski-Berry, Enterprise Account Manager 
Polite Mail 

avatar for Melissa Katski-Berry

Melissa Katski-Berry

Enterprise Account Manager, Polite Mail
Melissa Katski-Berry is the Enterprise Account/Sales Manager at PoliteMail Software, and has been with the company for 5 years. She works with our enterprise level clients including Microsoft, Deloitte, and Comcast, to help them improve their internal communications through the use... Read More →
avatar for Jaclyn Rygg

Jaclyn Rygg

Senior Manager, Corporate Communications, Taylor Morrison
Jaclyn Rygg is a corporate communications manager for Taylor Morrison, a national homebuilder and developer headquartered in Scottsdale, Arizona. In her role she oversees internal and external communications with a strong focus on storytelling to drive employee engagement, secure... Read More →

Thursday January 31, 2019 9:45am - 10:20am PST
Amazon Meeting Room 525 Market St, San Francisco, CA 94105, USA

Attendees (1)