Trying to reach a workforce scattered across the country, your communications must be more creative than an all-employee email broadcast. Learn how Taylor Morrison, a nationwide homebuilding company, uses a creative strategy to effectively communicate with their workforce of over 1,800, many of whom are non-desk employees.
Discover how to use an innovative strategy to enhance communications to your deskless workforce, including how to:
- Align communications between headquarters employees and non-desk employees using targeted emails
- Enhance your mobile communication strategy: Why crafting messages for mobile is so important
- Use video to boost clickthrough rates and readership
- Reach ideal message length- to boost attention and readership, keeping messages brief
- Use the right “from” box and segmentation can boost readership through open rates
Jaclyn Rygg,
Senior Manager, Corporate Communications Taylor Morrison Melissa Katski-Berry,
Enterprise Account Manager Polite Mail
